photography and memory in w. g. sebald’s vertigo


There is a creative work by British artist Tacita Dean that pre-empts FILM, her critically acclaimed 2011 commission for the Tate Modern’s Turbine Hall. Kodak (2006) captures on film the last days of production at the Kodak factory in Chalon-sur-Saône. It is a mesmeric memento mori for the obsolescent technology of film, which is, of course, self-reflexively implicated and reflected in the almost extinct practices it records. Given Dean’s artistic and academic interest in the writings of W. G. Sebald (2003), it might not be such a stretch to claim that Kodak approaches a Sebaldian phenomenology of memory, in that it represents a technology of non-fiction whose material decline leads us to interrogate its mnemonic potential and effects. Amidst the pathos of the Kodak company, a metonym once for the practice and medium of photography, closing its remaining production plants and filing for bankruptcy, Dean’s elegiac meditation offers a fitting introduction to this discussion of Sebald’s use of, and response to analogue photography, itself now existing largely in and as memory. Sebald explores the problems of memory and non-fiction through the metonymy of memory and photography, in particular, a metonymical relation between the two that has historically been predicated on an assumption of realism, an assumption that Sebald, in an interview from 1997, does not necessarily discount: ‘the written word in not a true document after all. The photograph is the true document par excellence. People let themselves be convinced by a photograph. […] I use the camera as a kind of aide memoire.’ (Scholz, 2007) Yet Sebald’s textual deployment of photography in his novels is as ambivalent as his relationship with non-fiction and the memoir genre, as J.M. Coetzee observes: ‘Of course the “I” in Sebald’s books is not to be identified with the historical W.G. Sebald. Nevertheless, Sebald as author plays mischievously with similarities between the two, to the point of reproducing snapshots and passport photographs of “Sebald” in his texts.’ (2008: 147-8) The camera may function as an aide memoire but the memories that it produces are unreliable and unpredictable.

Metonymy, explain George Lakoff and Mark Johnson, ‘has primarily a referential function, that is, it allows us to use one entity to stand for another.’ (2003: 36) Broadly speaking, a metonym of the past, such as the photograph, is something that aspires to indexically invoke memory through substantiation. Susan Sontag has commented on this propensity to establish a metonymical link between the photograph and the past by observing that the photograph ‘passes for incontrovertible proof that a given thing happened. The picture may distort; but there is always a presumption that something exists, or did exist, which is like what’s in the picture.’ (2002: 5). Sontag’s ‘incontrovertible’ may be overstated in the age of computer-generated images. The epistemic shift from analogue to digital and associated developments in visual technology have resulted in an increasingly mediated photographic image. Regardless, photography still has, as Sontag noted some time ago, ‘the unappealing reputation of being the most realistic, therefore facile of the mimetic arts’ (2002: 51) and there continues a widespread tendency towards reading and relying upon photographs as factual evidence. Thus the photograph, at first glance, can reassure – even, paradoxically, when its image simultaneously shocks or unnerves – with its alleged veracity.

In its emphasis on the narrator’s personal history, Sebald’s first novel Vertigo is an intimate meditation upon memory’s landscape, and as the title delineates, is the most explicit on memory’s role in Sebald’s aetiology of vertigo. It is the fragmented and febrile memories triggered by material metonyms of the past such as photographs that cause the vertigo of the title. For this reason, the discussion here concentrates on this text, though it also develops with references to Sebald’s other works. In Vertigo, the relation between photography and the past is problematic. Sebald indirectly signals this state of affairs in the book’s original German title: Schwindel. Gefühle. The two distinct parts of the title linguistically conjoin to denote ‘vertigo.’ Separately, however, they translate respectively as ‘swindle’ and ‘emotion.’ It is tempting to read this as an allusion to the affective ‘swindle’ that is perpetrated by memory’s metonyms. In Vertigo Sebald emphasizes the unpredictable action of memory when encountering the photographic image. Memory flickers, pulsates, reverberates. It instigates prodigal emotion when faced with its seemingly inert material counterpart, the photograph. As Roland Barthes writes in Camera Lucida, the ‘photograph is in no way animated … but it animates me.’ (2000: 2)

The written word also has a metonymical relation to the past in Vertigo. Indeed, its narrator tells us that the impetus for one of the novel’s multiple journeys was, in part, the desire to textually recuperate and document the memories of a past journey. He explains that ‘seven years after I fled from Verona, I finally yielded to a need I had felt for some time to repeat the journey from Vienna via Venice to Verona… in order to probe my somewhat imprecise recollections of those fraught and hazardous days and perhaps record some of them.’ (2000: 81) The narrator (re)discovers that the endeavour to corral his recollections on the page and textually reconstruct the past is consistently thwarted by memory’s capricious movement. This time, the previously elusive memories return prodigiously and, as he writes, they ‘(at least so it seemed to me) rose higher and higher in some space outside of myself, until, having reached a certain level, they overflowed from that space into me, like water over the top of a weir.’ (2000: 82)

Sebald parallels the narrator’s vertigo with that experienced by Henri-Marie Beyle (better known to history as the writer Stendhal). In one of the many pilgrimages to the sites of memory—ruins, shrines, reliquaries—that engender the narrative trajectory of Vertigo, Sebald recounts Beyle’s visit to a war memorial. For Beyle, the return to the battlefield of Marengo, where he had fought with Napoleon’s army some years earlier, triggers ‘a vertiginous sense of confusion such as he had never previously experienced’, precipitated by the ‘difference between the images of the battle which he had in his head and what he now saw before him as evidence that the battle had in fact taken place.’ (2000: 17) Vertigo is generated in the discrepancy between ‘the mean impression’ of the memorial and the fuller dimensions of Beyle’s individual memory. The incommensurability here between memory and its material metonyms undermines the epistemological certainty of material links to the past. This is again confirmed when the narrator returns to the town of his childhood and is shown an attic of forgotten objects, an experience that is worth quoting at length given its narrative salience.

The attic was indeed a daunting sight […]. In a corner a bass tuba still glinted from beneath the layer of dust covering it, and next to it, on an eiderdown that had once been red, lay an enormous, long abandoned wasps’ nest, both of them – the brass tuba and the fragile grey paper shell – tokens of the slow disintegrations of all material forms. […] I became aware of something like an apparition, a uniformed figure, which now could be seen more clearly, now more faintly behind the blade of light that slanted through the attic window. On closer inspection it revealed itself as an old tailor’s dummy, dressed in pike-grey breeches and a pike-grey jacket. […] Perhaps because it had been concealed behind the shaft of light that cut through the darkness of the attic and in which swirled the glinting particles of matter dissolving into weightlessness, the grey figure instantly made a most uncanny impression on me, an impression which was only intensified by the smell of camphor exuding from it. But when I stepped closer, not entirely trusting my eyes, and touched one of the uniform sleeves that hung down empty, to my utter horror it crumbled into dust. (2000: 223-7)

The friable uniform, indistinct in shape and languishing abandoned in a graveyard of material detritus dissolves at attempts to investigate it and thus refuses to point to its past. The residue coating the narrator’s fingers, ‘dusty and … blackened from that one touch, like the token of some great woe that nothing in the world will ever put right,’ is understood through the prodigal feeling it stimulates, rather than its inauspicious material form. As Carolyn Steedman’s work (2001) eloquently illustrates, dust is the trigger for great sentiment and imaginative thought, and this theme is reiterated by an interlocutor in a later Sebald work The Rings of Saturn (1995) who asserts that Gustave Flaubert saw in a ‘grain of sand in the hem of Emma Bovary’s winter gown … the whole of the Sahara. For him, every speck of dust weighed as heavy as the Atlas mountains.’ (2002: 8)

This affectively potentialised dust has a correlate in photography: the punctum. In Camera Lucida, Roland Barthes observes that ‘occasionally […] a “detail” attracts me. I feel that its mere presence changes my reading, that I am looking at a new photograph, marked in my eyes with a higher value. This “detail” is the punctum.’ (2000: 42) According to Barthes, the punctum acts metonymically: ‘However lightening-like it may be the punctum has, more or less potentially, a power of expansion. This power is often metonymic.’ (2000: 45) In Vertigo, the idiosyncratic detail of an ex-lover’s simulated digit impresses itself upon Beyle’s psyche in a similar manner to the punctum:

 On his writing desk, as a memento of Métilde, he kept a plaster cast of her left hand which he had contrived to obtain […]. That hand now meant almost as much to him as Métilde herself could ever have done. In particular, the slight crookedness of the ring finger occasioned in him emotions of a vehemence he had not hitherto experienced. (2000: 20-1)

The punctum is useful in understanding the aetiology of vertigo as experienced by Sebald’s narrator. Barthes even speaks of ‘vertigo’ when describing the phenomenology of the photograph (2000: 97). The punctum’s reverberations are so powerful that the photographic information surrounding it falls away. It is the residue that provokes thought, and by extension, memory. A photograph from the album which was a gift from the narrator’s father to the narrator’s mother provides an example of the Barthesian punctum:

In it are pictures of the Polish campaign, all neatly captioned in white ink. Some of these photographs show gypsies who had been rounded up and put in detention. They are looking out, smiling, from behind the barbed wire, somewhere in a far corner of the Slovakia where my father and his vehicle repairs unit had been stationed […] (2000: 184)

The accompanying image in the text shows strings of barbed wire cutting across a portrait of a mother and child. The woman’s smile is inexplicable, at odds with her imprisonment. Barthes writes that a ‘photograph’s punctum is that accident which pricks me (but also bruises me, is poignant to me).’ (2000: 26-7) This smile is what wounds the viewer because incongruously it speaks of the horrors of Nazi genocide. The punctum of the smile concertinas multiple personal and collective narratives into a single detail – the woman’s internment, the fate of European gypsies in World War II; the narrator’s memories of his childhood, the history of his family – which due to the psychological impact of their affective and mnemonic intensity then spring back open, spilling over beyond the visual and material limits of the image. The woman’s smile struggles to withhold the excess of affective and narrative signifiers proliferating from its visual representation. The plenitude of signifiers, captured by what Susan Sontag calls the ‘insatiability’ of the photographic eye, saturate the image and appear stable, but meaning spills over, leaks. This excess in the end subsumes the punctum, therefore overwhelming the metonym’s capacity to contain the memory for which it is indexical.

In The Rings of Saturn, a vintage picture postcard from the once prosperous English town of Lowestoft is reproduced (2002: 54). It shows a group of fisherman standing with their prodigious catch of herring. The souvenir enacts a bereavement for the now extinct narrative detail contained within the frame: the expired lives of the photograph’s subjects; their obsolete practices; the halcyon days of the herring industry leading to an unsustainable exploitation of natural resources. The theme of excess resonates in the fish’s history, its excessive capacity for self-propagation, the excessive extent to which it was fished. The history of the herring, its excessive numbers ultimately insufficient to protect against depletion over time, can be read as an allegory on the destiny of the illimitable signifiers of the photographic image whose excessive signification has swelled to subsume the punctum. The single detail that captures the viewer and triggers a forgotten memory is lost amongst the excess of detail. The subsuming of the punctum triggers melancholy. Meaning has spread out across and beyond the limits of the photograph rather than being condensed in the punctum. The photograph, a material compression of the immaterial, struggles to withhold the overflow of affective signification pressing at its borders. The boundless details that were, at the instant of the photograph’s creation, replete with meaning, now exist only as chemical residue on treated paper. Captured by the insatiable photographic eye, they saturate the image and appear immured, secure in their plenitude, but now mimic the herring’s fate. A series of dialectics are rehearsed within the frame of the photograph – material/immaterial, fixed/ephemeral, past/present, absence/presence – none more so than excess/insufficiency. Photography dialectically dramatizes the metonym’s excessive insufficiency and/or insufficient excess as an apparatus of capture. The metonym’s surplus and deficit mark a double failure to correspond to the past that it claims to represent.

The resulting ‘ruin’ of the metonym thus ruptures any totalising account of photography as a non-fiction, as ‘proof’ of the past. To an extent, the photograph too can be interpreted as ruin. Initially, it seems to represent the mortification of time and space, but it is, in fact, a reminder of the forward pull of temporality that is quite different to metonymical structures that in some way attempt to reconstruct the past – sometimes through the use of photographs. The photograph dramatizes temporal instability through its inextricable relationship with the contingent; it is an actualization of what can never be again. In addition to serving as a catalyzing trigger, the punctum’s other function is to puncture ‘unary space.’ (Barthes, 2000: 41-2) A unary space, as delineated by Barthes, is one that is uniform through conforming to acculturated expectations regarding its generic features and communicative objectives. The ruin replicates the function of punctum in that it punctures a certain type of unary space, that is, the unary space of historical narrative. As residue of the past the ruin is a spatio-temporal aberration that carries with it the potential to explode a linear logic of historical consciousness. It represents temporal and spatial ambivalence, and does not try to replenish history in the aspirational manner that the photograph attempts. In Sebald’s last novel Austerlitz (2001), a character remarks that the edifices of imperial powers are designed to survive as ruins, to be the eternal markers of great civilizations (2001: 19) Yet, the image of imperialist or totalitarian architecture such as Antwerp’s Centraal Station wasting away is a potent denial of the immortality of empires and signals the impossibility of the master narratives of history which deliberately and invariably overlooked the true repository of history, which are the texts of the quotidian.

It would appear then that Sebald’s reading of the ruin is aligned with that of Walter Benjamin in the influential essay On the concept of history (1940). According to Susan Buck-Morss, Benjamin read the ruin as a critique of ‘the mythic immediacy of the present, not by inserting it into a cultural continuum that affirms the present as its culmination, but by discovering that constellation of historical origins which has the power to explode history’s “continuum”’ (1989: x). Benjamin’s understanding of the ruin assumes no stable discursive ground on which closed, totalizing narratives can take purchase such as the reconstruction of the battlefield of Waterloo in The Rings of Saturn. The diorama assumes an omniscient fixed viewpoint for history. ‘We, the survivors, see everything from above, see everything at once’ writes Sebald, yet such a perspective is far from convincing because ‘It requires a falsification of perspective [and] still we do not know how it was.’ (2002: 125) In order to affirm this counter-narrative of historical consciousness, the landscapes travelled by the narrators of Sebald’s novels are strewn with Benjaminian ruins. The windmills of East Anglia in The Rings of Saturn are particularly poignant. Cervantes’ hero tilted at windmills believing them to be a mighty foe, but these windmills in their enfeebled state are easily ensnared by the photographic eye. (2002: 30)

‘Photography is a mode of bereavement. It speaks to us of mortification’ writes Eduardo Cadava (1997: 7). Sontag elaborates: ‘Photography is an elegiac art, a twilight art. … All photographs are memento mori. To take a photograph is to participate in another person’s (or thing’s) mortality, vulnerability, mutability. Precisely by slicing out the moment and freezing it, all photographs testify to time’s relentless melt.’ (2000: 15) The photographic images inserted in Sebald’s texts corroborate Cadava and Sontag’s position. Many of the images reproduced in Vertigo illustrate the futility and folly of human action in the face of the intractable pull of history. Photography, by portraying what has already become extinct, prophesizes humanity’s eventual demise. According to Sebald’s worldview, humanity’s (self)destructive trajectory is coupled with its destruction of the natural environment. It is the denial of natural which has led to this piteous state. Sebald has a certain sympathy for Franz Kafka’s philosophy, that if ’we were to open our eyes … we would see that our happiness lies in our natural surroundings and not in our poor bodies which have long since become separated from the natural order of things’ (2000: 158). Vertigo closes with Samuel Pepys’ account of the Great Fire of London (262), an image of man-made urban conflagration. In The Rings of Saturn, an ostensibly innocuous and picturesque snapshot that purports to be the narrator in front of a Lebanese cedar assumes a melancholic aspect when we learn through the accompanying written text that this tree has been lost, along with fourteen million like it, to the ravages of pestilence, insect infestation, or extreme weather conditions (2002: 262-8). (The image is actually a photograph of Sebald that has been incorporated from his own archive in an instance of what Coetzee identified as the author’s textual playfulness. Thus the notion of bereavement that informs the image is unintentionally amplified by our knowledge of Sebald’s untimely death in 2001.) Such scenes of destruction remind us again of Benjamin’s essay on history and the ‘angel of history’ whose ‘face is turned toward the past. Where a chain of events appears before us, he sees one single catastrophe, which keeps piling wreckage upon wreckage and hurls it at his feet.’ (2003: 392) Benjamin’s angel is conjured by Sebald in a series of essays collected under the title On the Natural History of Destruction (2003: 68), and can be detected in the words ‘[g]li angeli visitano la scena della disgrazia’ that visit the narrator’s lips in Vertigo. (84)

The logical medium for recording these morbid processes, says Sontag, is the camera: ‘Cameras began duplicating the world at that moment when the human landscape started to undergo a vertiginous rate of change: while an untold number of forms of biological and social life are being destroyed in a brief span of time, a device is available to record what is disappearing.’ (2002: 15-6) The photographs displayed in Sebald’s books tell stories of decay, decline, death thereby resisting the application of photography in the commemoration of life and posterity. Indeed Sebald, through Beyle, cautions against the dangers of the metonym put to such service because the memory of the metonym can supercede the memory of the past.

It was a severe disappointment, Beyle writes, when some years ago, looking through old papers, he came across an engraving entitled Prospetto d’Ivrea and was obliged to concede that his recollected picture of the town in the evening sun was nothing but a copy of that very engraving. This being so, Beyle’s advice is not to purchase engravings of fine views and prospects seen on one’s travels, since before very long they will displace our memories completely, indeed one might say they destroy them. (2000: 8)

Curiously, Sebald ignores Beyle’s advice. The narrator of Vertigo laments ‘the view from Burg Greifenstein is no longer the same. A dam has been built below the castle. The course of the river was straightened, and the sad sight of it now will soon extinguish the memory of what it once was.’ (2000: 42) Yet a photograph of the dammed river is inserted into the text, thereby ensuring that the altered vista is impressed upon the reader’s mind.

Perhaps Sebald is warning of the perils inherent in photography. Photography, the metonym, is the dangerous supplement to memory. For Jacques Derrida

the supplement supplements. It adds only to replace. It intervenes or insinuates itself in-the-place-of; if it fills, it is as if one fills a void. If it represents and makes an image, it is by the anterior default of a presence. […] As substitute, it is not simply added to the positivity of a presence, it produces no relief, its place is assigned in the structure by the mark of an emptiness […]. This presence is at the same time desired and feared.’ (1976: 145, 155)

Following a similar path, Barthes maintains that ‘[n]ot only is the Photograph never, in essence, a memory, but it actually blocks memory, quickly becomes a counter-memory. … The Photograph is violent: not because it shows violent things, but because on each occasion it fills the sight by force, and because in it nothing can be refused or transformed.’ (2000: 91) Ultimately, Sebald undermines the prevailing photographic double in Vertigo by also including a photograph of a paradisiacal Danube ‘before The Fall’, so to speak, that is, before the desecration caused by the dam.

In doing so, Sebald draws attention to the photograph’s spectral quality. Photography’s eidola, vertiginously hovering between presence and absence (Derrida: 2006), are all the more affecting given that the technology of photography as represented in Sebald is an obsolescent practice for which the material tools are increasingly difficult to obtain and conserve. Thus his books are now haunted by the concept and practice of photography they represent. Memory outlives and exists independently to the technologies designed to capture it, as the fate of analogue photography, and the book for that matter, exhibits. Photography can only hope to trigger memory, and it is this inter-relation between the seductive ostensible readability of the photographic image and the precarious dimensions of that triggered memory that induces ‘vertigo’ (Sebald, 2000; 21). The traces of memory dwell most vividly in the chiaroscuro of our minds and are not accountable to the technically reproduced metonyms of our past. In the final pages of Vertigo, the narrator spies a butterfly. His memory of it is as unanchored to any material object as the butterfly’s autonomous movement:

I could hardly believe my eyes, as the train was waiting at a signal, to see a yellow brimstone butterfly flitting about from one purple flower to the other, first at the top, then at the bottom, now on the left, constantly moving. But that was many months ago, and this butterfly memory was perhaps prompted only by a wishful thought. (2000: 260)

Works Cited

Roland Barthes, 2000, Camera Lucida, trans. Richard Howard (London: Vintage).

Walter Benjamin, 2003, ‘On the Concept of History,’ trans. Harry Zohn, Selected Writings: Volume 4, 1938-1940, eds. Howard Eiland and Michael W. Jennings (Cambridge, Mass. & London: Belknap Press) pp.389-400.

Susan Buck-Morss, 1989, The Dialectics of Seeing: Walter Benjamin and the Arcades Project (Cambridge, Mass.; London: MIT Press).

Eduardo Cadava, 1997, Words of Light: Theses on the Photography of History (Princeton, N.J.: Princeton UP).

J. M. Coetzee, 2008, ‘W.G. Sebald, After Nature’ (Melbourne: Penguin) pp.145-154.

Tacita Dean, 2003, ‘W.G. Sebald’, October 106, Fall 2003, pp.122-136.

Jacques Derrida, 1976, Of Grammatology, trans. Gayatri Chakravorty Spivak (Baltimore: Johns Hopkins UP).

Jacques Derrida, 1994, Spectres of Marx: The State of the Debt, the Work of the Mourning and the New International, trans. Peggy Kamuf (London: Routledge)

George Lakoff and Mark Johnson, 2003, Metaphors We Live By, (Chicago: Chicago University Press).

Christian Scholz, 2007, ‘“But the written word is not a true document”: A conversation with W.G. Sebald on Literature and Photography’, Searching for Sebald: Photography after W.G Sebald ed. Lise Patt (Los Angeles: Institute for Cultural Inquiry) pp.104-9.

W. G. Sebald, 2000, Vertigo, trans. Michael Hulse (New York: New Directions).

W. G. Sebald, 2001, Austerlitz, trans. Anthea Bell (New York: Random House).

W. G. Sebald, 2002, The Rings of Saturn, trans. Michael Hulse (London: Vintage).

W.G. Sebald, 2003, On the Natural History of Destruction, trans. Anthea Bell (London: Penguin).

Susan Sontag, 2002, On Photography, (London: Penguin).

Carolyn Steedman, 2001, Dust: The Archive and Cultural History (Manchester: Manchester UP).


a sinclair A-Z: m is for market (and metonymy)


The story of London is the story of its markets.

– Iain Sinclair, 2006

Michel de Certeau writes, ‘Stories […] carry out a labor that constantly transforms places into spaces or spaces into places. They also organize the play of changing relationships between places and spaces.’ (1984: 118) This is what Iain Sinclair has been doing in 40 years of writing about East London. Sinclair’s writing provides a salient case study on how literature produces, and is produced by, place. His distinctive voice and singular eye offer a complex account of spatial and cultural transformation in the city’s east from the 1970s up to the London 2012 Olympics. Sinclair’s sustained literary engagement with the affective, mnemonic, temporal, spatial and political dimensions of place in East London incorporates documentary modes of research, reportage, and interview, and relies on observed details of the everyday practices, texts and encounters that create and communicate a sense of place.

In explaining his gravitation to East London as subject matter, and as a place from which to write, Sinclair cited the street market as an influence: ‘Here was my raw material, a job for life, picking at a mythology of place: subterranean conspiracies, lost writers, the action in street markets.’ He goes further, ‘The story of London is the story of its markets.’  Sinclair’s positioning of the narrative of the market as metonymical to the narrative of the city is a recognition of the existential intertwining of the two. Historically towns and cities have developed around, and depended on the market for their identity.

There are few public spaces that are more universally touted as indicative of local ‘flavour’ than markets. Tourist guidebooks exalt the parochial qualities of marketplaces around the world, yet Sinclair’s representation of the local street market as integral to place goes beyond the travelogue’s quest for local colour and the market as site for touristic modes of consumption. Consequently, his depiction of the market avoids the type of objectification of the city that Henri Lefebvre detected in contemporary textual mediations of the urban:

[The text] takes the form of a document, or an exhibition, or a museum. The city historically constructed is no longer lived and is no longer understood practically. It is only an object of cultural consumption for tourists, for an aestheticism, avid for spectacles and the picturesque. (1996: 148)

For Sinclair, the market is not a site for observation or participation from a consumer’s point of view as is often the case in travel writing. It is the location of the everyday: Sinclair had a secondhand bookstall at Camden Passage in Islington for years, and in his years as a bookdealer, markets such the ones on Cheshire St off Brick Lane were a source of his wares.

The markets Sinclair depicts are metonymical to the historical perception of East London itself – the menacing, unknown, exotic, dirty ‘other’ to the London of political and financial power, and the London on tourist postcards. Sinclair’s first novel White Chappell, Scarlet Tracings (1987) is an investigation of the mythopoeia of place in the East End using the subcultural milieu of the secondhand book trade. In this work, markets are marginalized arenas where waste and commodities mix promiscuously. The bookdealer/ragpickers in White Chappell are an unfortunate, blighted lot barely existing on the leftovers of others, and Dickensian allusion is satirically applied to accentuate the comic pathos and degradation of their lives:

Dryfeld growls through the vans, pokes into sacks, storms among the sheds of rag pickers, elbows over terminal waste-lots, where old bones have been spread out to dry, more for exhibition than with any serious expectation of a sale. He snarls back at the caged animals, bird yelp, rancid fish tanks, heavy jaw’d fighting beasts dealt, as they have been for over a hundred years, under the railway arches. The sentiment of the local inhabitants flattered by having some creature whose existence is even worse than their own. (1995: 38)

Similarly, in an essay from 1997 ‘Skating on Thin Eyes’ Sinclair’s prose is infinitely inventive in characterising the goods at the now obsolete Farringdon Road secondhand book market as refuse:

 George had, over the years, dispersed acres of country house libraries […]: remorseless tides of salvage. Rare Victorian pamphlets, plump Edwardian bindings, railway fiction – he graded the lot, hemp sack or auction table. He kept the culture of print in flow. He served it like a pest controller, a water bailiff. Perched above the Fleet ditch, he shovelled the failed remnants, the picked-over dross, into the corporation’s dustcarts. These Farringdon Road barrows were the court of final appeal. After the frantic ceremonies of the predators there was extinction. (1997: 19)

 As hyperbolic as Sinclair’s portraits appear, the recognition here is that markets are potentially heterotopic spaces, where the heterogeneity of identities, encounters, practices and goods indicates a Lefebvrian right to the city (Lefebvre, 1996). The market celebrated by Sinclair metonymically enacts the types of sociality and recognition of difference that the city enables, and to an extent, requires. Historically, this is characteristic of the marketplace as Peter Stallybrass and Allon White explain.

[a]t once a bounded enclosure and a site of open commerce, it is both the imagined centre of an urban community and its structural interconnection with the network of goods, commodities, markets, sites of commerce and places of production which sustain it. A marketplace is the epitome of local identity (often indeed it is what defined a place as more significant than surrounding communities) and the unsettling of that identity by the trade and traffic of goods from elsewhere. At the market centre of polis we discover a comingling of categories usually kept separate and opposed: centre and periphery, inside and outside, stranger and local, commerce and festivity, high and low. In the marketplace pure and simple categories of thought find themselves perplexed and one-sided. Only hybrid notions are appropriate to such a hybrid place. (1986: 27)

Sinclair’s interest in erstwhile markets does not necessarily equate with substantiating nostalgic memories of the East London street market. In fact, nostalgia can negatively affect the wellbeing of the market. In City Publics: The (Dis)enchantments of Urban Encounters (2006), Sophie Watson documents a London microclimate fractured by the politics of resentment, which are played out in the local street market. In Watson’s case study, the territorial disputes are about a sense of entitlement to the market based on perceptions of whether groups of migrants in the area have assimilated or not. The evident decline in the market’s fortunes was attributed to those who didn’t ‘fit in’. The disenchantment was in part triggered by a detrimental nostalgia amongst certain members of the market community about an acknowledgment of the other in the past that did not undermine an imagined sense of localism. Watson noted that in addition to being an inaccurate reflection of how interactions between the various stakeholders were conducted in the past, the nostalgia blocked recognition of social diversity in the present day.

Significantly, Watson’s study reveals that the state of the market functions as a barometer of the social cohesion and resilience of the community who use it. In alignment with Sinclair’s aphorism, the story of the market forms a metonymy with the story of the neighbourhood. Similarly, the social, cultural and historical narratives of East London’s markets are encoded with narratives on the effects on place as the city’s east undergoes transformation from an industrial, working class area to a globally visible site of postindustrial urban renewal.


One metonymical example is the fruit and vegetable market relocated in 1991 from Spitalfields where it had been since the 17th century. The noise, crowds, refuse and congested roads in spite of their authenticity lost their appeal for newcomers buying up the area’s Georgian heritage in the 1980s. The significantly redeveloped site (image above) now houses office space, upmarket eateries and boutiques, chain stores and a market selling handicrafts and antiques, which are a better match for the consumer habits, tastes and incomes of Spitalfields’ current residents.


Another metonymical narrative is that of the Saturday flea market at Hackney Wick Stadium whose ‘scavengers’ Sinclair described as ‘electively third world, trading in things with no value, curating trash.’ The market disappeared when its terrain was swallowed up by the Olympics site, a not uncommon disappearance in the development of the London 2012 brand.

Kingsland Waste market, about which Sinclair has written ‘it lives down to its name […] intensely local and of diminishing interest to outsiders’ (2009: 101) , also enacts a metonymy of place. Its used furniture and clothing stalls barely exists on the edge of Kingsland Rd where they are under constant scrutiny from the local authorities who claim health and safety concerns as a means of regulating the market. Its real offence is that its mess and disorder is contrary to the ‘place-image’ of East London in the lead-up to 2012. It is worth quoting Rob Shields (1991) at length on the complex and labile mechanics of place-image:

 Through a process of labelling, sites and zones associated with particular activities become characterised as being appropriate for exactly those types of activities. Other activities are excluded, forced into the wilderness or barren spaces “outside” of civilised realm, or they are associated with their own dichotomous spaces. […]

[Place-images] are the various discrete meaning associated with real places or regions regardless of their character in reality. Images, being partial and often either exaggerated or understated, may be accurate or inaccurate. They result from stereotyping, which over-simplifies groups of places with a region, or prejudices towards places or their inhabitants. A set of core images forms a widely disseminated and commonly held set of images of a place or space. These form a relatively stable group of ideas in currency, reinforced by their communication value as conventions circulating in a discursive economy. […] Collectively a set of place-images forms a place-myth. Thus, there is a constancy and a shifting quality to this model of place- or space-myths as the core images change slowly over time, are displaced by radical changes in the nature of a place, and as various images simply lose their connotative power, becoming ‘dead metaphors’, while others are invented, disseminated and become accepted in common parlance.

Opposed groups may succeed in generating antithetical place-myths (as opposed to just variations in place-images) reflecting different class experiences […].(60-61)

Another metonymy of place in East London that Sinclair has commented upon is one that is consistent with the London 2012 place-image. The Saturday market that has been held at Broadway Market in Hackney since 2005 is an emergent ‘other’ to the vanishing East London markets.


For Sinclair it is a rudimentary example of gentrification’s attendant monoculturalism.

Hackney Wick [flea market] disappears into a pre-Olympic limbo of exaggerated promises and present suspension of liberties. But in another part of the borough, Broadway Market, jellied-eel mythology gives way to a pastiched Islington. No 50p tat here: discriminations of olive oil, fancy breads and a stall selling lush volumes by notable photographers.

According to Sinclair, in a piece that appeared somewhat ironically in the ‘Property’ section of a Sunday newspaper, Broadway Market is located in one of the socially ‘embattled areas’ of the East, ‘a limbo of local cafés and barbers, [that] was promoted, overnight, as the new Portobello Road: bistro to retro.’ Sinclair even claimed in an interview that the transformation of Broadway Market triggered the genesis of Hackney: that Rose Red Empire, his 2009, 600+ page homage to pre-Olympics Hackney.

I took a contract, as you do, for a totally different kind of book […] Then, one morning, I was going through Broadway Market and I met about 20 people I knew, but from all over London, all buying a loaf of bread and a bag of tomatoes for 20 quid, and I thought: this is it. I’ve got to start now, or it’s gone.

As Sinclair outlines, Broadway Market in its current guise sells products that are not about necessity or custom, but about cultural capital and aspirational consumption: vintage clothing, handmade crafts, artisanal produce.


It is synonymous with the inhabitants of and visitors to the ‘new’ East London, those whose work and leisure are represented by the creative industries, so much so that the market has become a lightening rod for backlash against the new social demographic.

This is how a satirical Tumblr blog Hackney Hipster Hate parodied the population shift in East London.


At the same time, the Broadway Market website evokes nostalgic ideas of the East London barrow boy, albeit grown up, on its homepage:


The accompanying text reads:

Barrow boys have been welcoming shoppers to Broadway Market in Hackney since the 1890s […]. John and his mate Tony […] may be the last in the line. John started selling fruit and veg on the market nearly 50 years ago. [… N]ow his barrows are the centrepiece of the revived Saturday market.

John and Tony’s inclusion only draws attention to a discrepancy between the residents from the adjacent areas who frequented the previous market and the clientele of the reconceptualised Market.


Sinclair reads the new Broadway Market as ‘a version of the Notting Hill effect kicking in. You’ve got astonishing pockets of real wealth and cultural aspiration.’ Indeed, James Meek’s piece for the LRB in the aftermath of the 2011 London riots situated Broadway Market as exemplary in exhibiting the propinquity of deprivation and affluence in the city. He wrote ‘When Broadway Market actually becomes a market on Saturdays it is as if the council-owned tower blocks and estates behind, around and in between the gentrified patches, where less well-off and poor people live, belong to some other dimension.’ On the Saturday I visited, I watched those coming up from the surrounding estates avoiding the stalls – except John and Tony’s – to use the local Costcutter, the Post Office, and the betting shop.

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A YouTube video about the market captures the disjuncture Meek and I observed with an exchange between the market’s managers and a local resident who complains about prices at the market, to which the market’s organisers suggest she go further afield to Chapel Market in Islington or Ridley Road in Dalston.

As the video shows, the Saturday market’s community also deployed the rhetoric of place and the local. Indeed, the politics of whose idea of place has more literal and symbolic authority in Broadway Market are not as simple as Sinclair’s metonymy of place based on a schema of gentrification and urban renewal suggests. Although Sinclair writes that ‘Nothing is quite what it seems in this place; contradictory memories of the same events haunt a [Hackney] now determined, if those in authority get their way, to obliterate the structures and mythologies of a difficult but fondly remembered past’ it was left to his friend and collaborator Patrick Wright to explore the complexities of this particular East London narrative in the 2009 re-issue of his 1991 book Journey Through Ruins.

According to Wright’s account, the Saturday market that replaced the desultory previous street market was an initiative that came from shopowners and traders themselves, and faced opposition from Hackney Council and from the developers to whom the Council had sold off commercial properties along the street. Broadway Market activated complex ideas of belonging and mobilized stallholders who had a level of self-reflexivity about the implications of their presence, and were sufficiently concerned about the social plurality of the area to be actively involved in protesting the rent rises and evictions faced by long-time residents after the sell-off.

However, as Meek points out, ‘Loving the cultural diversity of London as a spectator-inhabitant is not the same as mingling with it.’ For many urban dwellers, the possibility of spontaneously encountering the other in the streets is not an attractive proposition, except as an abstract notion, or within zones demarcated specifically for that purpose of which the market is one. Meek quotes Slavoj Zizek (from his book Violence) who posits this social insularity as essentially neo-liberal in character:

Today’s liberal tolerance towards others, the respect of otherness and openness towards it, is counterpointed by an obsessive fear of harassment. In short, the Other is just fine, but only insofar as his presence is not intrusive, insofar as this Other is not really other … My duty to be tolerant towards the Other effectively means that Ishould not get too close to him, intrude on his space. […] What increasingly emerges as the central human right in late-capitalist society […] is a right to remain at a safe distance from others.

Broadway Market on a Saturday is an example of the condition Zizek describes. Due to its association with the customary, notions of place can veer towards the conservative and nostalgic, and certainly when it is under contestation or under threat the discourses that mark place can be read as reactionary, exclusionary and/or territorial. The narrative of Broadway market is about contested rights to place, but is also one of resistance to the implications inbuilt in the ostensibly ‘progressive’ discourses and practices of ‘renewal’. In The Battle of Broadway Market, a doco by Emily James, the third-generation proprietor of the pie and mash shop compared Broadway Market in the 1990s to Beirut. So certainly there was some room for regeneration of the existing infrastructure as Wright’s history of the market concedes. Yet urban renewal often has the effect of degrading, in rhetoric and in practice, what was there before as Neil Smith points out:

The language of revitalization, recycling, upgrading and renaissance suggests that affected neighborhoods were somehow devitalized or culturally moribund prior to gentrification. While this is sometimes the case, it is often also true that very vital working-class communities are culturally devitalized through gentrification […].’ (1996: 32)

Processes of urban renewal and gentrification view place as an optional attribute that enhances ‘lifestyle’ and thus property values, but if it is in conflict with these then its manifestations must be marginalized, transformed, or even eradicated. These processes manage place, to the extent that it can become a space on which to build something else. Place is still something that is alluded to for cultural authority or authenticity, but only through the contained space of the tokenistic metonym, or quotation as Sinclair calls it; public art, blue plaques, a carefully placed piece of renovated industrial detritus, an East London barrow boy in a reconfigured marketplace.

Traditionally the East London market has been a space where what Watson (2009) calls ‘rubbing along’ with difference and otherness has contributed to a sense of place. It has provided something beyond the temporary thrill of embodied street theatre for middle-class shoppers, that is, ‘a form of limited encounter between social subjects where recognition of different others through a glance or gaze […] has the potential to militate against the withdrawal into the self or private realm.’ (Watson, 2009: 1581) This is the East London market that Sinclair has written about. In this sense, markets can potentially provide what London lacks in the wake of the 2011 unrest, an antidote to what Zygmunt Bauman terms ‘mixophobia’ which ‘manifests itself in the drive towards islands of similarity and sameness amidst the sea of variety and difference.’ (2003: 31) Broadway Market in its current incarnation moves the market towards the mixophobic. In order to counter this it needs to be about grounded everyday practices and expressions of place that do not merely substantiate the dominant, official narrative or place-image about urban renewal in East London.

Works Cited

Zygmunt Bauman, City of Fears, City of Hopes, Goldsmiths College: London, 2003.

Henri Lefebvre, Writings on Cities, Oxford: Blackwell, 1996.

Rob Shields, Places on the margin: alternative geographies of modernity. London: Routledge, 1991.

Iain Sinclair, White Chappell, Scarlet Tracings, London: Vintage, 1995.

Iain Sinclair, “Skating on Thin Eyes,” Inventory 2.1 : 8-12. Also published in an extended version in Lights Out for the Territory, London: Granta, 1997.

Iain Sinclair, Hackney, That Rose-Red Empire, London: Penguin, 2009.

Sophie Watson, City Publics: The (Dis)enchantments of Urban Encounters, London: Routledge, 2006.

Sophie Watson, ‘The Magic of the Marketplace: Sociality in a Neglected Public Space’, Urban Studies, 46(8) July 2009, pp: 1577–1591.

Neil Smith, The New Urban Frontier : Gentrification and the Revanchist City, London: Routledge, 1996.

Peter Stallybrass and Allon White, The politics and poetics of transgression, London: Methuen, 1986.